When North Shields-based company, Contact Field Marketing & Solutions Ltd, won their North Tyneside Business of the Year Award in 2007, the team used the experience to help the business gather momentum, enhance their reputation, and grow the business exponentially.
Contact Field Marketing & Solutions Ltd provides experienced teams of professionals to carry out merchandising, product sampling, in-store demonstrations, in-store promotions, point of sale placement, in-store compliance checks, brand promotions, product launches and distribution of leaflets, magazines and newspapers. Since starting the business in 2002, the company has grown its team of tactical field staff to over 30,000 individuals working around the UK, representing more than 600 clients.
“Here at our Royal Quays head office we run a tight ship, with eight to ten members of staff. The team can expand to deal with increasing workloads as required, but our main workforce is based in the field, representing our clients, and is supported by field managers and supervisors,” explains Susan French, one of the directors of the business.
“Winning the Business of the Year Award at the North Tyneside Business Forum Awards in 2007 was exciting and motivational. To be recognised and commended in our local area was a great motivator for ourselves and the head office team members.
“Even though we’re based in the North East, most of our clients are spread out across the UK, so this local award meant a great deal to those of us who are based in North Tyneside. Following on from our local success, we went on to win a commendation from the judges of the Field Marketing & Brand Experience Awards – an industry-specific award.”
Since winning the North Tyneside Business of the Year Award in 2007, the business has grown in many ways. Its reputation has spread across the industry and the company’s database of registered field staff has grown from zero to over 30,000. The company’s client base boasts large companies from both the public and private sector and the team is never stood still for long.
“We never know what the next phone call will bring, which makes working in the industry really exciting,” continues Susan. “Winning awards and receiving recognition from like-minded people and organisations makes you realise you are doing something right. The awards have been a huge morale boost for the whole team and we all have a sense of achievement and pride in our work. They’ve definitely given us even more incentive to carry on driving the business forward.”
Investment in cutting-edge technology to enable live reporting of campaigns means that Contact Field Marketing & Solutions clients can glean results as they happen, helping them evaluate return on investment in real time.
“Delivering the best results and enabling our clients to see results immediately is a massive part of our service and reputation,” concludes Susan. “I would always advise other North East businesses to work hard to build a great reputation from day one. Listen to your clients’ needs and offer them a solution. Understand your client’s business before even speaking to them and always try to be competitive on price, without underselling yourself and your expertise.”
For more information about Contact Field Marketing & Solutions Ltd, visit www.contactfieldmarketing.com