We love talking to members about what they do, why they love North Tyneside as a place to do business. We’ve been chatting to Tom Willcox PR.
Tell us a little more about the business
As a professional business copywriter, I specialise in helping smaller firms and local start-ups get their message across and showcase the value of their products and services to potential customers.
In practice, that means creative copywriting for all marketing materials, website content, blogs, online media, newsletters and press releases. It’s all designed to give client businesses a stronger voice and help them reach their target markets.
We do this by highlighting business successes, using PR, communications and digital content to help generate more leads and win new custom.
Regular news posts, editorial about client case studies, and stories about new contracts are a great way to refresh website content and spread the word about what you do, and more importantly, why others should do business with you.
It need not be expensive either. Pay as you go or retained PR packages can be tailored to suit budget and business size.
What is your motivation for doing what you do?
In a nutshell, better value for clients, more independence, flexibility and diversity for me.
Self-employment is highly motivating and has allowed me to work for so many different people across a whole host of industries. I get to know a little about a lot.
What are your plans for the business?
I’ve widened my offer beyond the usual PR services to include helping clients with every ‘touchpoint’ or written contact with their customers.
Together we look at ways to improve their overall business correspondence materials and use language which is more appealing to both existing and potential customers.
I’m also looking to get more involved in the field of green energy, renewables, carbon reduction or eco related projects, especially where businesses are achieving energy efficiencies or solving resource issues.
How has North Tyneside Business Forum helped your business?
With clients as far afield as Leeds (legal services), Windermere (hospitality and tourism) and North Lancashire (a design agency), it’s been interesting to see how video conferencing has quickly become the accepted norm during the pandemic.
On the home patch, it’s still more rewarding to meet clients in person where you can. The North Tyneside Business Forum has been ideal for meeting new contacts with a view to finding more work locally. I’m proud of where we live and the beauty of this coastal borough and I want to see local businesses thrive and succeed.
Have you worked in collaboration with any other North Tyneside businesses?
Developing partnerships with graphic designers, web developers and marketing professionals to work on joint projects is a key aim. They often have clients lagging behind on written content. I can add impetus by interviewing those clients and providing the copy to bring marketing materials to life.
That helps accelerate their projects so they get paid more quickly. The ability to collaborate in this way is a feature of the local ‘gig’ economy.
It’s been great to meet new people and share marketing and PR ideas with other local businesses like Seriously Mint and Harrison IT Services.
One thing that makes your business different from the rest
Speed, accuracy and efficiency of delivery. Clients often thank me for getting to the nub of what they need in terms of content development.
The pain point for most businesses is that they don’t have time to sit down and write new content for websites, blogs, marketing brochures and so on. But they can hand it to me to get the job done quickly, working with designers and web developers to accelerate projects and get them over the line.
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