Keith Newman, Highlights PR
I’m always asked why I have a boat as an office.
That very question is why I have a boat for an office. It gets people talking about me.
To stand out from your competition you have to be able to offer something different.
Other PR companies can write equally well as I can, have great contacts like I do and come up with imaginative ideas for campaigns. But they don’t have a boat.
My boat is my Unique Selling Point (USP) and helps me to get business. It also helps me to form great relationships with journalists and it’s a great place to work. My clients love it too. Above all though, it shows that I have imagination and creativity which is key when I transform an ordinary story into an extraordinary story.
In my presentation for North Tyneside Business Forum Showbiz 2018, I’ll be showing you how I’ve highlighted local businesses in the media by finding their USP from a media viewpoint. I’ll be giving you hints and tips about writing, photography, distribution and above all I’ll help you to find the right angle – your media USP.
You may not have a boat as an office but I can help you get on-board in the world of PR.